You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
The Weight Bias: An Empirical Study of Body Size and Basket Healthiness on Consumer Helping Behaviors Toward Thin, Average, and Obese Shoppers (Abstract)
|
---|---|
Chapter number | 8 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer, Cham, January 2017
|
DOI | 10.1007/978-3-319-45596-9_8 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Bridget Satinover Nichols, David Raska |