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Chapter title |
Interactive Effects of Product and Brand Portfolios on Firm Value: An Extended Abstract
|
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Chapter number | 19 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer International Publishing, January 2017
|
DOI | 10.1007/978-3-319-45596-9_19 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Praneet Randhawa, Ahmet H. Kirca, M. Berk Talay, M. Billur Akdeniz |
Editors |
Maximilian Stieler |