Attention for Chapter 206:
Abstract: Premature Adoption of Technological and/or Administrative Innovations in Marketing: Exploring the Issues and Implications Through a Competitive Advantage Lens
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Chapter title |
Abstract: Premature Adoption of Technological and/or Administrative Innovations in Marketing: Exploring the Issues and Implications Through a Competitive Advantage Lens
|
Chapter number |
206 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer, Cham, January 2017
|
DOI |
10.1007/978-3-319-45596-9_206 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Radha Appan, Sreedhar Madhavaram
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
6 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Lecturer |
1 |
17% |
Student > Doctoral Student |
1 |
17% |
Unknown |
4 |
67% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
2 |
33% |
Unknown |
4 |
67% |