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Chapter title |
An Extended Abstract: To Trust, or Not to Trust—That Is the Question: A Cross-Cultural Study of the Drivers and Moderators of Online Review Trustworthiness
|
---|---|
Chapter number | 228 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer International Publishing, January 2017
|
DOI | 10.1007/978-3-319-45596-9_228 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Beibei Dong, Mei Li |
Editors |
Maximilian Stieler |