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Mendeley readers
Chapter title |
I Am Not Like You, But I’m Also Going by Bike: The Conspicuous Consumption Effect of a Dissociation Reference Group on Observer’s Engagement in an Environmental Cause
|
---|---|
Chapter number | 152 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer International Publishing, January 2017
|
DOI | 10.1007/978-3-319-45596-9_152 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Melby Karina Zuniga Huertas, Eduardo Hanna, Warton Da Silva Souza, Nelson Uliana, Luis Gustavo Syllos |
Editors |
Maximilian Stieler |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Austria | 1 | 25% |
Unknown | 3 | 75% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 1 | 25% |
Student > Master | 1 | 25% |
Unknown | 2 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 25% |
Social Sciences | 1 | 25% |
Unknown | 2 | 50% |