You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Alternative Distribution Channels to Reach the Bottom of the Pyramid in an Emerging Market: An Extended Abstract
|
---|---|
Chapter number | 197 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer International Publishing, January 2017
|
DOI | 10.1007/978-3-319-45596-9_197 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Dimitri Kapelianis, Nosipho Mtshemla, Sharika Munoobhai |
Editors |
Maximilian Stieler |