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X Demographics
Mendeley readers
Chapter title |
Hierarchical Structure of Brand Authenticity
|
---|---|
Chapter number | 238 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer International Publishing, January 2017
|
DOI | 10.1007/978-3-319-45596-9_238 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Maiara Kososki, Paulo Henrique Muller Prado |
Editors |
Maximilian Stieler |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
Country | Count | As % |
---|---|---|
Italy | 1 | 100% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Scientists | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 15 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Postgraduate | 3 | 20% |
Lecturer | 2 | 13% |
Unspecified | 1 | 7% |
Student > Master | 1 | 7% |
Unknown | 8 | 53% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 27% |
Unspecified | 1 | 7% |
Computer Science | 1 | 7% |
Agricultural and Biological Sciences | 1 | 7% |
Social Sciences | 1 | 7% |
Other | 0 | 0% |
Unknown | 7 | 47% |