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Creating Marketing Magic and Innovative Future Marketing Trends

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Cover of 'Creating Marketing Magic and Innovative Future Marketing Trends'

Table of Contents

  1. Altmetric Badge
    Book Overview
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    Chapter 1 At the Intersection of Social Marketing and Public Policy: An Exploration of a Non-profit from the Client Perspective: A Structured Abstract
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    Chapter 2 Solicitations for Charity at Checkout and Consumer Responses: An Abstract
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    Chapter 3 A Little for Me, a Lot for You: The Relationship Between Checkout Charity and Gratuity Size (An Abstract)
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    Chapter 4 How Customer-Company Identification and Self-Construal Predict Service Recovery Expectations and Complaints: An Extended Abstract
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    Chapter 5 Structured Abstract: All Online Complaints Are Not Created Equal, Corporate Social Media Pages as Customer Service Channels
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    Chapter 6 (Abstract) Service Recovery in Online Medium: A Cost-Effective Answer in Cross-Cultural Settings
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    Chapter 7 I Wish the Bears Were Bigger: The Role of Upward Counterfactuals on Perceptions of Ownership in a Participatory Setup (An Abstract)
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    Chapter 8 The Weight Bias: An Empirical Study of Body Size and Basket Healthiness on Consumer Helping Behaviors Toward Thin, Average, and Obese Shoppers (Abstract)
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    Chapter 9 Structured Abstract: The Influence of Dual Branding Information on Consumer Evaluations
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    Chapter 10 The Role of Emotions to Brand Attachment and Brand Attitude in a Retail Environment: An Extended Abstract
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    Chapter 11 New Hidden Persuaders: An Investigation of Anchoring Effects of Recommender Systems on Consumer Choice (An Abstract)
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    Chapter 12 Detecting Conflict on Social Media: An Extended Abstract
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    Chapter 13 Measuring Influence on Social Media: A Sentiment Perspective (An Abstract)
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    Chapter 14 Effectiveness of Indirect Versus Direct Comparative Advertising: The Role of Comparison Brand Usage (An Abstract)
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    Chapter 15 The Effects of Values, Advertising Characteristics, and Animal Companion Preference on Consumer Attitudes and Purchase
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    Chapter 16 Structured Abstract: Using Sharp Numbers to Make a Point—The Affective Impact of Numerical Appeals in STD Prevention Among Young Adults
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    Chapter 17 Measuring Slice-of-Life Versus Slice-of-Death Advertising Appeals: An Abstract
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    Chapter 18 An Examination of the Drivers of E-Marketing Capability in the Digital Age: An Abstract
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    Chapter 19 Interactive Effects of Product and Brand Portfolios on Firm Value: An Extended Abstract
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    Chapter 20 Does the Accuracy of Published Multiple-Choice Question Difficulties Depend on What Means “Difficulty”? (No.): An Abstract
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    Chapter 21 The Role of Simulator Games in Marketing Education: Evidence from Academics in Bournemouth University
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    Chapter 22 Slogans in Higher Education: A Longitudinal Study (An Abstract)
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    Chapter 23 Turn Away from the Dark Side: Exploring Positive Customer Feedback (An Abstract)
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    Chapter 24 Structured Abstract: Understanding Service Quality Dimensions in Small Hotels
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    Chapter 25 An Experimental Study on the Effect of E-Servicescape in Quality Signals in Websites: An Abstract
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    Chapter 26 An Abstract – Spokescharacters, Advertising Icons, Brand Mascots, and Animal Ambassadors: Distinctions Amongst Brand Characters
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    Chapter 27 Examining Emotional Blunting Phenomenon in Advertising: An Abstract
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    Chapter 28 The Effect of Completeness Perception in Narrative Advertising: An Abstract
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    Chapter 29 Understanding the Opportunities and Challenges of Wearable Technology
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    Chapter 30 Effects of Perspective on Consumers’ Judgment of Marketplace Transgression: An Abstract
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    Chapter 31 Structured Abstract: Toward an Understanding of Customer Citizenship Behavior—The Context of Airline Services (An Extended Abstract)
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    Chapter 32 Value Proposition Alignment: Estimating Sustainable Self-Service Technology Initiatives (An Extended Abstract)
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    Chapter 33 Structured Abstract: Understanding Users of Peer-to-Peer Carsharing (A Means-End Analysis to Uncover Participation Motives)
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    Chapter 34 Effects of Unpacking in Spending Predictions: The Role of Typicality (An Extended Abstract)
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    Chapter 35 Now or Later: The Effects of Thinking About the Future More Concretely on Long-Term Decision-Making (A Structured Abstract)
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    Chapter 36 The Bond of Identification: How Salespeople’s Affinity with Their Organization Impacts Selling Success—An Abstract
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    Chapter 37 Consumer Entitlement’s Moderating Role on the Impact of Salesperson Credibility on Perceptions of Sales Pressure: An Abstract
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    Chapter 38 Do Salespeople Compete Ethically? Salespeople Say “Yes,” Customers Say “No”: An Extended Abstract
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    Chapter 39 @Brand to @Brand: The Role of Interbrand Communications in Consumer Evaluations of Interbrand Products—An Abstract
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    Chapter 40 Countering Negative Online Reviews: The Impact of Response and Responder—A Structured Abstract
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    Chapter 41 Change in Meaning of Brand Personality Characteristics: An Advertising Analysis (An Abstract)
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    Chapter 42 Structured Abstract: Consumer’s Communication Channel Preferences (High-Stake vs. Low-Stake Brands)
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    Chapter 43 Would You Listen to Brad Pitt? The Impact of Construal Level and Celebrity Endorsement in Donation Advertising: An Abstract
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    Chapter 44 The Effect of Evolutionary Mating Cues on the Perception of Attractiveness in Celebrity Endorsement
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    Chapter 45 Applied Neuroeconomics: Science Meets Business Practice—Profound Insights or Witchcraft? (Abstract)
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    Chapter 46 An (Extended) Abstract: Exploring Food Habit Formation in Young UK Families—The Case of Sustainable Seafood
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    Chapter 47 Applying Elaboration Likelihood Model to Develop a Framework of Electronic Word of Mouth (eWOM): An Abstract
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    Chapter 48 Connected Car Technologies Hit the Road?! An Empirical Study on Future Developments and Selected Concepts: An Abstract
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    Chapter 49 Abstract: Managing Retail in an Omnichannel Environment—Consumer Behavior, Trends, and Challenges
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    Chapter 50 Special Session: Retailing and Pricing Cues
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    Chapter 51 Northern Ireland Tourist Board and HBO: A Critical Evaluation of a Digital Media Marketing Alliance
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    Chapter 52 Social Media Links on Magazine Advertisements: An Exploration of Consumers’ Viewpoint
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    Chapter 53 Current Native Advertising Practices and Disclosures: An Abstract
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    Chapter 54 LOV Measures: Using the List of Values to Measure Symbolic Brand Equity (An Abstract)
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    Chapter 55 Abstract: Magical Repute (The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment)
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    Chapter 56 The Role of Brand Attachment and Its Antecedents in Brand Equity in Higher Education: An Extended Abstract
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    Chapter 57 Success Factors of Brand Communication on Facebook: A Structured Abstract
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    Chapter 58 How to Survive in a Digital World? A Comprehensive Analysis of Success Factors for Brick-and-Mortar Retail Stores: An Abstract
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    Chapter 59 Point of Sale Donations: Investigating Cause Marketing in a Retailing Environment (An Abstract)
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    Chapter 60 Abstract: With or Without You (Playing Music in Grocery Stores)
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    Chapter 61 Structured Abstract: The Effects of In-store Cultural Activities on Consumer’s Perception of Retailer’s Legitimacy and Patronage Behavior
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    Chapter 62 Agentic Technology: The Impact of Activity Trackers on User Behavior (An Extended Abstract)
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    Chapter 63 Exploring Usefulness of Well-Being Wearables for Improved Adoption (Qualitative Approach: An Abstract)
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    Chapter 64 From Electronic Health Records to Mindful Cyborgs: How Expectations Shape Markets (An Abstract)
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    Chapter 65 The Avatar’s New Clothes: An Examination of the Motivations to Purchase Cosmetic Virtual Items in Free-to-Play Games (A Structured Abstract)
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    Chapter 66 A Structured Abstract: Combining Co-creation and CSR (An Investigation into Innovative Service Business Models)
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    Chapter 67 Does Screen Size Matter? An Examination of the Effectiveness of Mobile Banner Ads on Smartphones vs. Phablets (An Abstract)
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    Chapter 68 Digital Marketing in Building Market Competitiveness in Mexico: A Framework of Research for SMEs
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    Chapter 69 Using Online Discussion Forums to Improve Formative Assessment: An Extended Abstract
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    Chapter 70 Brick Versus Click: A Resource-Based View of Retail Relationship Marketing Through Community Engagement, an Extended Abstract
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    Chapter 71 Relationship Between Legitimate and Expert Social Power Types of Preadolescent Children on the Influence Perception in Their Mothers’ Purchasing Behavior in Peruvian Toy Stores
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    Chapter 72 International Consumers’ Apparel Outshopping in the USA: An Extended Abstract
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    Chapter 73 A Cross-Cultural Investigation of Intrinsic Religiosity and Attitude Toward Endings as Precursors of Superstitious Beliefs: An Abstract
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    Chapter 74 Extended Abstract: Rescuing Relationships, Developing a Framework for Exchange Relationship Disruption
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    Chapter 75 The Influence of Brand Love on Organizational Buying: A Structured Abstract
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    Chapter 76 Customer Participation in Service Cocreation: An (Extended) Abstract
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    Chapter 77 Abstract: Exploring the Dark Side of Relationship Marketing, A Systematic Review and Implications
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    Chapter 78 Structured Abstract: Cinematographic Strategy for Promoting Environmentally Friendly Behaviors
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    Chapter 79 The Role of Advertising Creativity in Trust Enhancement and Customers’ Response: An (Extended) Abstract
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    Chapter 80 Abstract: Seduced at the Movies: Interactive Cinema Advertising Enhances Advertising Effectiveness by Lowering Construal Level for High-Involved Consumers
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    Chapter 81 Selling to Homer or to Lisa? Conceptualizing Customer Competence in Complex Projects: An Abstract
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    Chapter 82 How Many Fish Does Your “Net” Catch? The Implications of Social Media in Sales Strategy
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    Chapter 83 What a Delicious Name! The Relationship Between Embodiment and Food Consumption: An Abstract
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    Chapter 84 How the Logo Frame Impacts on Brand Extension (An Abstract)
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    Chapter 85 A Risk Avoidance Versus Typicality Account of Front Label Fluency Effects on Consumer’s Willingness to Pay: A Structured Abstract
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    Chapter 86 Foodies in the UK: A Sense of Self, Connection and Belonging Beyond the Passion?
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    Chapter 87 The Dual Nature of Spreading Negative eWOM for Branded Offers: Emotional Reaction or Social Response? – A Structured Abstract
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    Chapter 88 Hate Does Not Have to Hurt: The Influence of Hate-Acknowledging Advertising on Positive Word of Mouth (An Extended Abstract)
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    Chapter 89 Nature and Multifaceted Consequences of Facebook-Based Anti-brand Communities in Sport: An Abstract
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    Chapter 90 Online Brand Derision: When Brand Animosity Drives Avoidance and Negative Communication (An Abstract)
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    Chapter 91 An Exploratory Study of Consumer Price Mastery Index: A Self-Efficacy Perspective (An Abstract)
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    Chapter 92 Extended Abstract: An Examination of the Effects of Effort on Price Fairness Judgments
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    Chapter 93 Let Your Customer Be King: The Impact of Participative Pricing on Monetary and Behavioral Outcomes and Mediating Effects (An Extended Abstract)
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    Chapter 94 Structured Abstract: The Role of Social Variables in US Consumer Loyalty Regarding Chinese Consumer Electronics
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    Chapter 95 Unfamiliar Brands and Exaggerated Warranty: Is It a Recipe for Success? – Structured Abstract
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    Chapter 96 To Be Continued…The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models: An Abstract
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    Chapter 97 Structured Abstract: An Exploration and Typology of Exclusivity in Marketing
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    Chapter 98 The Sharing Economy and Marketing: A Review and Future Research (An Abstract)
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    Chapter 99 Big Data, Consumer Analytics, and Real-Time Bidding (RTB) Advertising: Emerging International Policy and Regulatory Issues (An Abstract)
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    Chapter 100 The Role of Customer Readiness in User’s Willingness to Use Augmented Reality: An Abstract
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    Chapter 101 Marketing Benchmarking, Triangulated Isomorphism, and Firm Strategy
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    Chapter 102 Reconceptualizing, Measuring, and Managing Time and Key Temporal Factors in Modern Marketing: A Conceptual Framework of Holistic Time—Abstract
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    Chapter 103 CMO/CIO Cooperation in the Era of Big Data: An Abstract
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    Chapter 104 Me, Myself, and I: Influence of CEO Narcissism on Firms’ Innovation Proclivity and Likelihood of Marketing Controversies—An Abstract
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    Chapter 105 The Role of In-Store and Online Retailing Factors
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    Chapter 106 Endings and Beginnings: Transitioning to the First Year of a Tenure Track Job
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    Chapter 107 For Shame! How Goal Attainability, Goal Orientation, Model Size, and Emotions Shape Female Consumers’ Self-Perceptions: An Extended Abstract
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    Chapter 108 Structured Abstract: Anger, Willingness, or Clueless? Understanding Why Women Pay a Pink Tax on the Products They Consume
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    Chapter 109 Mood as a Moderator of Social Norm’s Influence: An Abstract
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    Chapter 110 Shoppable Videos Are In: How Do Consumers Respond?
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    Chapter 111 Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know!
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    Chapter 112 Does Linguistic Style in Social Media Communications Impact Consumer Engagement? An Abstract
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    Chapter 113 An Extended Abstract: What Drives Consumer Behaviors Expressed on Social Media? An Examination of Engagement and Source Credibility
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    Chapter 114 A Measurement Construct for Social Media: The SM Value Chain—An Abstract
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    Chapter 115 Face-to-Face vs. Digital Communication: The Effect of Communication Channels at the Point of Sale—An Abstract
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    Chapter 116 An Investigation into the Role of Brand Affiliation and Content Emotions on Crowdfunding Success: An Extended Abstract
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    Chapter 117 A Brand Loyalty and Attachment-Based Bayesian Brand Choice Model
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    Chapter 118 Brand Leadership: Behaviors that Drive Brand and Consumer Engagement—An Abstract
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    Chapter 119 Abstract: Words Have Meaning and Names Have Power—Assessing the Appeal of Personalization of Perceiving One’s Own Name on Coke Bottles
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    Chapter 120 Impact of Individual, Brand, and Promotion Characteristics on Coupon Redemptions: An Abstract
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    Chapter 121 Abstract: The Effect of Online Daily Deal Promotions on Consumer Discounting of Discounts
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    Chapter 122 Drivers of Prices for Extended Product Warranties: An Extended Abstract
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    Chapter 123 Which Proportion of Their Reference Price Are Consumers Willing to Pay in Specific Pay-What-You-Want Conditions? An Extended Abstract
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    Chapter 124 Reputation Signals and Their Influence on Participation in an Online Community: An Extended Abstract
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    Chapter 125 The Effect of Others’ Participation on Charitable Behavior: Bandwagon or Bystander? An Abstract
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    Chapter 126 Encouraging the Give-and-Take Mentality: An Examination of Factors Influencing Reciprocity in Online Health Communities (An Abstract)
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    Chapter 127 Exploring the Antecedents and Consumer Behavioral Consequences of “Feeling of Missing Out (FOMO)” (Abstract)
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    Chapter 128 Healthy Eating Promotion: Translating Consumer Expectations into CSR Strategies (An Abstract)
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    Chapter 129 Corporate Social Responsibility (CSR) and Marketing Performance: Role of Commitment to the Customer Relationship (An Extended Abstract)
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    Chapter 130 The Impact of Corporate Social Responsibility (CSR) Program Type, Crisis Response Strategy, and Crisis Type on Postcrisis Consumer Trust and Purchase Intention: An Extended Abstract
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    Chapter 131 Proactive Crisis Communication When Precrisis Reputation Is Rotten? The Moderating Roles of Precrisis Reputation and Crisis Type in the Relationship Between Communication Timing and Trust and Purchase Intention: An Extended Abstract
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    Chapter 132 The Drivers, Benefits, and Drawbacks to a Customer Value-Oriented Dominant Logic: A Dynamic Managerial Capability Perspective, An Abstract
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    Chapter 133 How Does Scandal Affect the Celebrity-Endorsed Brand?
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    Chapter 134 Event Word of Mouth: An Abstract
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    Chapter 135 Extended Abstract: When Higher Product Reviews Reduce Purchase Likelihood
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    Chapter 136 Abstract: Travel Talk, eWOM Across Multiple Cultures
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    Chapter 137 Motivations for Shopping Channel Preferences and Purchase Intentions: The Moderating Role of Involvement (A Structured Abstract)
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    Chapter 138 Nudging Healthful Consumption and Choices Through the Use of Ambient Scent: An Abstract
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    Chapter 139 Hungry, Healthy, Happy! How Emolabeling with Smiley Faces Induces Healthier Food Choices for Children: An Abstract
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    Chapter 140 Understanding the Relationship Between Context Dependence and Susceptibility to Consumption Cues: A Structured Abstract
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    Chapter 141 The Effect of Scented Advertising on Perceived Psychological Distance and Product Judgement: An Abstract
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    Chapter 142 Disneyland in B2B? Toward Physical Brand Worlds in Industrial Marketing
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    Chapter 143 Structured Abstract: Purveyors of Pixie Dust, Being “Mickey Mouse Minded” Through Merchandise and People Management
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    Chapter 144 The Core Role of Counterfeiting Resistance for Improving the Genuine Luxury Brand Purchase Intention
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    Chapter 145 How Do Consumers Update Store Price Perceptions?
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    Chapter 146 The Impact of Perceived Point of Sale Experience: An Abstract
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    Chapter 147 Effect of Product Return Policy on Consumer’s Risk Perception, Store Image, and Store Patronage: A Causal Investigation (Abstract)
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    Chapter 148 Money Isn’t Everything! The Effects of Monetary and Nonmonetary Failure Compensations on Customers’ Complaint Satisfaction and Loyalty: An Abstract
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    Chapter 149 When Do Investments in the Supplier–Buyer Relationship Generate Optimal Profits? From the Relationship Life Cycle Perspective
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    Chapter 150 Are the Factors Affecting Satisfaction and Actual Purchase the Same? Comparisons Between Unplanned and Planned Purchase: An Abstract
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    Chapter 151 The Effect of Categorization Mindset on Consumers’ Social Decisions: An Extended Abstract
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    Chapter 152 I Am Not Like You, But I’m Also Going by Bike: The Conspicuous Consumption Effect of a Dissociation Reference Group on Observer’s Engagement in an Environmental Cause
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    Chapter 153 Do Consumers Having Different Levels of Green Consumption Value and Frugality Have Same or Different Levels of Participation in Environmentally Responsible Consumption Behaviors? An Extended Abstract
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    Chapter 154 Structured Abstract: An Integration of the Curative International Marketing Construct
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    Chapter 155 A Meta-analysis on Subsidiary Exit
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    Chapter 156 International Retail Expansion: What’s Ahead?—An Abstract
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    Chapter 157 Abstract: An Empirical Examination of the Effectiveness of Different Types of Compensation in a Service Termination Context
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    Chapter 158 Do Attributes of Patient Satisfaction Affect Word-of-Mouth Communication?
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    Chapter 159 Does Wine Price Percent Change Relate to an Expert Third Party Opinion? A Quick Look at One of the Gurus of Wine Ratings—An Abstract
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    Chapter 160 Customer Online Revenge Behavior: A Cross-Cultural Examination—A Structured Abstract
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    Chapter 161 How China’s “Double-Eleven” Day Challenges Confucianism: An Abstract
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    Chapter 162 Influence of Perceived Risk and Familiarity on Willingness to Transact in Online Food Shopping in Developing Economies: An (Extended) Abstract
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    Chapter 163 Measuring Confucian Ethics: Scale Development and Validation—An Abstract
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    Chapter 164 Skilled Intuition and Selling Performance: An Abstract
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    Chapter 165 Abstract: Mirroring the Boss: Influence of Ethical Leadership on Salesperson Ethical Behavior and Performance
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    Chapter 166 Investigating the Antecedents of Affiliate Control System: An Abstract
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    Chapter 167 The Effects of Plate Presentation on Calorie Estimates and Consumption Decisions—An Abstract
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    Chapter 168 Retailers’ Resistance Towards Radical Innovations in the Baby Nutrition Market—An Empirical Study: An Abstract
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    Chapter 169 The Effect of Crossmodal Congruency Between Ambient Scent and the Store Environment on Consumer Reactions: An Abstract
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    Chapter 170 A View to a Choice: Can Displaying a Healthy Item to the Left (Versus Right) of an Unhealthy Item Nudge Healthier Choices?—An Abstract
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    Chapter 171 Fight Fire with Fire: Using One Stereotype to Overcome Another via Contingency Information (Extended Abstract)
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    Chapter 172 Navigating the Regulatory Environment in the Swedish Sharing Economy (Extended Abstract)
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    Chapter 173 Insights from a Policy Delphi on the Future of the Sharing Economy
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    Chapter 174 Retailer Television Advertising: A Content Analysis of the Informational Cues Used By Retailers—An Abstract
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    Chapter 175 Smiling and Keeping Busy Near the Entrance of the Store? What Works for Hailers and What Doesn’t: An Extended Abstract
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    Chapter 176 The Influence of Customer Product Ratings on Purchase Decisions: An Abstract
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    Chapter 177 Old, But Gold! How Age Stereotype Affects the Evaluation of Second-Hand Products: An Abstract
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    Chapter 178 Structured Abstract: Examining Consumer Reaction Toward Marketer-Provided Information About Secondhand Goods
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    Chapter 179 Structured Abstract: Who Returns It and Who Keeps It? An Empirical Investigation of Contrasting Consumer Profiles
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    Chapter 180 A Study to Explore How Disposing Old-Goods Factors Influence Consumer’s Behavior: A Structured Abstract
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    Chapter 181 Don’t Be Such a Downer: Examining the Impact of Valence on Receivers of Word of Mouth (A Structured Abstract)
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    Chapter 182 Superstition, Astrometry, and Suspension of Disbelief: An Explanatory Model of Risk-Seeking Tendencies—An Abstract
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    Chapter 183 Disruptive Cause-Related Marketing in Professional Sports: The Case of Devon Still and the Cincinnati Bengals: Abstract
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    Chapter 184 Leveraging Cause-Marketing as an Organizational Strategy: Exploring the Impact on Job Seekers—An Abstract
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    Chapter 185 Consumer Responses to Spatial Distance and Social Distance in a Cause Marketing Campaign: A Structured Abstract
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    Chapter 186 Cause-Related Marketing (CM): The Perspective of Millennials (Abstract)
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    Chapter 187 Special Session: Unveiling the Magic of Storytelling in Marketing
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    Chapter 188 Special Session: Learning About the Magic of Publishing Using Bibliometric and Content Analysis
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    Chapter 189 How Power Affects Consumers’ Tipping Behavior: An Extended Abstract
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    Chapter 190 Brand Loyalty Gain or Loss? Effects of Mobile App Gamification for Retailers: An Abstract
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    Chapter 191 Co-creating “The Deal.” How Salesperson Negotiation Strategies and Customer Persuasion Knowledge Interact to Determine Price Discounts and Customer Satisfaction: A Structured Abstract
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    Chapter 192 The Personal Value Structures of Rally Spectators and Rally Team Members
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    Chapter 193 The Role of Pride in Retaining Sport Event Volunteers—An Abstract
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    Chapter 194 Effects of Social Media on Consumers’ Sports Brand Experiences and Loyalty
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    Chapter 195 Cause-Related Sports Marketing: The Role of League–Cause Fit and Team Imagery in Advertising Promotions: Abstract
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    Chapter 196 Structured Abstract: The Magic of Making More from Less—Price Discounting, Logistics, and Improved Cash Conversion Cycle
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    Chapter 197 Alternative Distribution Channels to Reach the Bottom of the Pyramid in an Emerging Market: An Extended Abstract
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    Chapter 198 Comparison Sites: Simplified or Directed Effort? Macro-Study on Retailers’ and Intermediaries’ Online Channel: An Abstract
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    Chapter 199 Structured Abstract: Entrepreneurship Opportunities for Women and Minorities: Evidence from Franchise Industries
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    Chapter 200 Rescuing Xenocentrism: The Missing Construct in Consumer Behavior—An Abstract
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    Chapter 201 When Purchase Intent Is Not the Endgame: A Sequential Process to Understand Brand Tribalism, Brand Love, and Motivational Needs—An Abstract
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    Chapter 202 Structured Abstract: Discovering Relationships Between Indian Luxury Brands and Indian Consumers
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    Chapter 203 Special Session: Designing an Integrated 3-Year Marketing Bachelor’s Degree Program
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    Chapter 204 Abstract: Factors Influencing the Unethical Behavior of Business People
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    Chapter 205 Meet with Journal Editorial Reviewers: An Interactive Q&A Discussion on the Difficulties and Issues that Create a Rejection Assessment in the Journal Review Process: An Abstract
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    Chapter 206 Abstract: Premature Adoption of Technological and/or Administrative Innovations in Marketing: Exploring the Issues and Implications Through a Competitive Advantage Lens
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    Chapter 207 Abstract: Firm-Level Technology Adoption Processes—A Qualitative Investigation
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    Chapter 208 Discovering Magic of Mobile Technology in Business: Strategic Marketing Perspective
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    Chapter 209 Revisiting the Marketing Capabilities from an Adaptive Perspective: An Abstract
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    Chapter 210 Impacts of Peer Identity and Peer Relationship on Online Brand Community Identification and Value Co-creation—A Structured Abstract
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    Chapter 211 Structured Abstract: Instagram Influencers and the Illusion of a Perfect Body—An Analysis Based on Bourdieu’s Theoretical Contribution
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    Chapter 212 User’s Self-Expression in Augmented Reality: An Abstract
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    Chapter 213 Who Is to Blame? The Role of Perceived Deception and Moral Emotions in Consumers’ Attributional Search: A Structured Abstract
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    Chapter 214 Framing Business Sustainability Efforts Through Time
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    Chapter 215 Are Consumers Vulnerable to Consumer Financial Services? An Exploration of Psychological Antecedents of Attitudes and Behaviors in the Consumer Financial Services Industry: An Abstract
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    Chapter 216 Cross-Cultural Validation of the Perceived Brand Greenness Scale
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    Chapter 217 Is Not That She Is a Bad Person, but Something Is Probably Wrong: An Extended Abstract
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    Chapter 218 An Argument for the Use of High Fear Appeals as an Effective Type II Diabetes Health Messaging Strategy: A Structured Abstract
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    Chapter 219 Measuring Ad-Evoked Nostalgia in India: An Emerging Market Perspective—An Abstract
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    Chapter 220 The Role of Female Sexual Self-Schema in Reactions to Non-explicit Sexual Advertising Imagery
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    Chapter 221 The Impact of Adding “Active” White Space to a Logo Design on the Clarity of Brand Communication and Evaluation: A Structured Abstract
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    Chapter 222 A Simple Design on a Stressful Day? The Interplay of Cognitive Depletion and Product Design: An Abstract
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    Chapter 223 The Role of Activation and Anger in the Context of Consumer Reactions to Different Types of Erotic Advertising: An Extended Abstract
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    Chapter 224 Abstract—Where There’s Smoke, There’s Fire: Analyzing the Explicit and Implicit Effects of Text-Based and Graphic Warning Labels on Cigarette Packages
  226. Altmetric Badge
    Chapter 225 IS Cute Design Good for Green Products? Influences of Green Appeals and Baby-Face Schema: An Abstract
  227. Altmetric Badge
    Chapter 226 Evolution of Interactivity from B2C to C2C: Exploring Flow Theory and WOM—An Abstract
  228. Altmetric Badge
    Chapter 227 Piracy, Price, and Word of Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates—An Abstract
  229. Altmetric Badge
    Chapter 228 An Extended Abstract: To Trust, or Not to Trust—That Is the Question: A Cross-Cultural Study of the Drivers and Moderators of Online Review Trustworthiness
  230. Altmetric Badge
    Chapter 229 Hedonic Dimensions of Service Learning and Their Importance for Marketing Students: An Extended Abstract
  231. Altmetric Badge
    Chapter 230 Millions for Marcom, but Not One Cent for Research: A Structured Abstract
  232. Altmetric Badge
    Chapter 231 Motivation and Active Learning to Improve Student Performance: An Extended Abstract
  233. Altmetric Badge
    Chapter 232 The Creation of Videos by Marketing Students: An Exploration of Attitudes and Motivations in a Capstone Course
  234. Altmetric Badge
    Chapter 233 Special Doctoral Colloquium Session: Exploring the Difficulties, Issues, and Pitfalls Doctorate Students Must Conquer in Becoming a Researcher, Author, and Scholar—An Abstract
  235. Altmetric Badge
    Chapter 234 Scarcity Appeals in Advertising: Comparison of Product Uniqueness and Popularity Signals—An Abstract
  236. Altmetric Badge
    Chapter 235 Understanding Communication in Disaster Response: A Marketing Strategy Formulation and Implementation Perspective—An Abstract
  237. Altmetric Badge
    Chapter 236 Bilinguals’ Vocabulary Preferences in Advertising: The Difference Between English and Chinese Copy—An Abstract
  238. Altmetric Badge
    Chapter 237 Understanding a Changing Landscape: New Evidence Concerning the Role of Distinctiveness in Multiracial Advertisements, an Extended Abstract
  239. Altmetric Badge
    Chapter 238 Hierarchical Structure of Brand Authenticity
  240. Altmetric Badge
    Chapter 239 Structured Abstract: Comprehending Political Branding and Brand Image of the BJP in India
  241. Altmetric Badge
    Chapter 240 Developing a Scale to Measure University Brand Heritage: An Abstract
  242. Altmetric Badge
    Chapter 241 A Conceptual Framework of Organizational Orientation Antecedents of Sales and Operations Planning
  243. Altmetric Badge
    Chapter 242 Automatic Methods for Online Review Classification: An Empirical Investigation of Review Usefulness—An Abstract
  244. Altmetric Badge
    Chapter 243 Toward Resolving the Reflective-Formative Measurement Debate: Theoretical Framework and an Empirical Investigation—An Abstract
  245. Altmetric Badge
    Chapter 244 How Recipes of National Cultural Values, Wealth, Economic Inequality, and Religiosity Explain Consumer Tipping Behavior: An Abstract
  246. Altmetric Badge
    Chapter 245 Social Identity of Offshore Employees: When Do Organizational Identity and Identification Improve International Business Performance?—An Abstract
  247. Altmetric Badge
    Chapter 246 Which Dimension of Brand Globalness Matters in Advertisements? An Extended Abstract
  248. Altmetric Badge
    Chapter 247 Need for Touch: A Barrier in Online Shopping—Identifying Compensatory Factors in an Online Context
  249. Altmetric Badge
    Chapter 248 The Asymmetric Influence of Attribute Displacement Performance on Customer Evaluation of Service Experiences: An Abstract
  250. Altmetric Badge
    Chapter 249 Customer Experience Management Practices: A Systematic Literature Review (Abstract)
  251. Altmetric Badge
    Chapter 250 Structured Abstract: Social Irritants—Small Things with Large Consequences
  252. Altmetric Badge
    Chapter 251 Self-Expansion in Experiential Consumption: An Abstract
  253. Altmetric Badge
    Chapter 252 Do Private Labels Outperform National Brands? Insights into a Gain-and-Loss Analysis: A Structured Abstract
  254. Altmetric Badge
    Chapter 253 Persistent Innovation and Firm Orientations: A Conceptual Framework—An Abstract
  255. Altmetric Badge
    Chapter 254 Strategic Orientations, Knowledge Stock, and Ambidexterity: A Study of Firm-Wide Behavior and Consequences—An Abstract
  256. Altmetric Badge
    Chapter 255 Viewing Organizational Commitment Through the Lens of Customization: An Abstract
  257. Altmetric Badge
    Chapter 256 A Customer Perspective of Online Reputation: Some Antecedents and Consequences
Attention for Chapter 17: Measuring Slice-of-Life Versus Slice-of-Death Advertising Appeals: An Abstract
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (93rd percentile)

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Chapter title
Measuring Slice-of-Life Versus Slice-of-Death Advertising Appeals: An Abstract
Chapter number 17
Book title
Creating Marketing Magic and Innovative Future Marketing Trends
Published in
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, January 2017
DOI 10.1007/978-3-319-45596-9_17
Book ISBNs
978-3-31-945595-2, 978-3-31-945596-9

Anshu Saxena Arora, Amit Arora, Shalonda K. Bradford

Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 30. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 24 February 2020.
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Outputs from Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Outputs of similar age from Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Altmetric has tracked 25,992,468 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 94th percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 30.0. This one scored the same or higher as 0 of them.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 426,297 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 93% of its contemporaries.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them