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Chapter title |
Structured Abstract: The Effects of In-store Cultural Activities on Consumer’s Perception of Retailer’s Legitimacy and Patronage Behavior
|
---|---|
Chapter number | 61 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer International Publishing, January 2017
|
DOI | 10.1007/978-3-319-45596-9_61 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Renaud Lunardo, Damien Chaney, Gregory Bressolles |
Editors |
Maximilian Stieler |