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Mendeley readers
Chapter title |
Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know!
|
---|---|
Chapter number | 111 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer International Publishing, January 2017
|
DOI | 10.1007/978-3-319-45596-9_111 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Martin Key, Terry Clark, Sophia Feng, O.C. Ferrell, Linda Price, David Stewart, Daniel Rajaratnam |
Editors |
Maximilian Stieler |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 20% |
Student > Doctoral Student | 1 | 20% |
Unknown | 3 | 60% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 20% |
Computer Science | 1 | 20% |
Unknown | 3 | 60% |