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Chapter title |
Abstract—Where There’s Smoke, There’s Fire: Analyzing the Explicit and Implicit Effects of Text-Based and Graphic Warning Labels on Cigarette Packages
|
---|---|
Chapter number | 224 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer, Cham, January 2017
|
DOI | 10.1007/978-3-319-45596-9_224 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Nadine Hennigs, Steffen Schmidt, Sascha Langner, Evmorfia Karampournioti, Levke Albertsen |