Attention for Chapter 269:
Application of Mixed Methods by Consumer Marketing Practitioners: Lessons for the Academy? Abstract
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Chapter title |
Application of Mixed Methods by Consumer Marketing Practitioners: Lessons for the Academy? Abstract
|
Chapter number |
269 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published in |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, January 2017
|
DOI |
10.1007/978-3-319-45596-9_269 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Peter J. McGoldrick, Chihling Liu
|
Editors |
|
Timeline
X Demographics
X Demographics
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
11 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Professor |
1 |
9% |
Lecturer |
1 |
9% |
Student > Doctoral Student |
1 |
9% |
Unknown |
8 |
73% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
3 |
27% |
Unknown |
8 |
73% |
Attention Score in Context
Attention Score in Context
This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 16 August 2017.
All research outputs
#17,156,647
of 25,992,468 outputs
Outputs from Developments in Marketing Science: Proceedings of the Academy of Marketing Science
#1
of 1 outputs
Outputs of similar age
#259,471
of 426,297 outputs
Outputs of similar age from Developments in Marketing Science: Proceedings of the Academy of Marketing Science
#1
of 1 outputs
Altmetric has tracked 25,992,468 research outputs across all sources so far. This one is in the 31st percentile – i.e., 31% of other outputs scored the same or lower than it.
So far Altmetric has tracked 1 research outputs from this source. They receive a mean Attention Score of 1.2. This one scored the same or higher as 0 of them.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 426,297 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 36th percentile – i.e., 36% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them