Creating Marketing Magic and Innovative Future Marketing Trends
Springer International Publishing
Chapter title |
Structured Abstract: Comprehending Political Branding and Brand Image of the BJP in India
|
---|---|
Chapter number | 239 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published by |
Springer International Publishing, January 2017
|
DOI | 10.1007/978-3-319-45596-9_239 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Varsha Jain, Christopher Pich, B. E. Ganesh, Guja Armannsdottir |
Editors |
Maximilian Stieler |
Country | Count | As % |
---|---|---|
India | 1 | 100% |
Type | Count | As % |
---|---|---|
Members of the public | 1 | 100% |
Country | Count | As % |
---|---|---|
Unknown | 13 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 3 | 23% |
Lecturer | 2 | 15% |
Professor | 1 | 8% |
Student > Bachelor | 1 | 8% |
Student > Ph. D. Student | 1 | 8% |
Other | 0 | 0% |
Unknown | 5 | 38% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 31% |
Unspecified | 3 | 23% |
Social Sciences | 1 | 8% |
Unknown | 5 | 38% |