Attention for Chapter 224:
Abstract—Where There’s Smoke, There’s Fire: Analyzing the Explicit and Implicit Effects of Text-Based and Graphic Warning Labels on Cigarette Packages
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Abstract—Where There’s Smoke, There’s Fire: Analyzing the Explicit and Implicit Effects of Text-Based and Graphic Warning Labels on Cigarette Packages
|
Chapter number |
224 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published in |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, January 2017
|
DOI |
10.1007/978-3-319-45596-9_224 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
Nadine Hennigs, Steffen Schmidt, Sascha Langner, Evmorfia Karampournioti, Levke Albertsen
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
4 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unspecified |
1 |
25% |
Unknown |
3 |
75% |
Readers by discipline |
Count |
As % |
Engineering |
1 |
25% |
Unknown |
3 |
75% |