Attention for Chapter 47:
Applying Elaboration Likelihood Model to Develop a Framework of Electronic Word of Mouth (eWOM): An Abstract
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Chapter title |
Applying Elaboration Likelihood Model to Develop a Framework of Electronic Word of Mouth (eWOM): An Abstract
|
Chapter number |
47 |
Book title |
Creating Marketing Magic and Innovative Future Marketing Trends
|
Published in |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, January 2017
|
DOI |
10.1007/978-3-319-45596-9_47 |
Book ISBNs |
978-3-31-945595-2, 978-3-31-945596-9
|
Authors |
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
8 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
2 |
25% |
Lecturer |
2 |
25% |
Student > Doctoral Student |
1 |
13% |
Student > Master |
1 |
13% |
Unknown |
2 |
25% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
5 |
63% |
Unknown |
3 |
38% |