Rediscovering the Essentiality of Marketing
Springer International Publishing
Chapter title |
Tempest in a Tea-Pot or a Crisis on the Sea: An Analysis of the Effect of Spectacular Cruise Failures
|
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Chapter number | 188 |
Book title |
Rediscovering the Essentiality of Marketing
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-29877-1_188 |
Book ISBNs |
978-3-31-929876-4, 978-3-31-929877-1
|
Authors |
P. Sergius Koku |
Editors |
Luca Petruzzellis, Russell S. Winer |