Rediscovering the Essentiality of Marketing
Springer International Publishing
Chapter title |
Representing Value Co-creation as a Practice of Consumption: Customers’ Perspectives and Actions
|
---|---|
Chapter number | 26 |
Book title |
Rediscovering the Essentiality of Marketing
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-29877-1_26 |
Book ISBNs |
978-3-31-929876-4, 978-3-31-929877-1
|
Authors |
Joaquim Silva, Cláudia Simões |
Editors |
Luca Petruzzellis, Russell S. Winer |
Country | Count | As % |
---|---|---|
Unknown | 6 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 2 | 33% |
Lecturer | 1 | 17% |
Researcher | 1 | 17% |
Unknown | 2 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 67% |
Unknown | 2 | 33% |