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Mendeley readers
Chapter title |
Using fMRI Analysis to Unpack a Portion of Prospect Theory for Advertising/Marketing Understanding
|
---|---|
Chapter number | 95 |
Book title |
Rediscovering the Essentiality of Marketing
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-29877-1_95 |
Book ISBNs |
978-3-31-929876-4, 978-3-31-929877-1
|
Authors |
Vijay Viswanathan, Don Schultz, Martin Block, Anne J. Blood, Hans C. Breiter, Bobby Calder, Laura Chamberlain, Nick Lee, Sherri Livengood, Frank J. Mulhern, Kalyan Raman, Daniel B. Stern, Fengqing (Zoe) Zhang |
Editors |
Luca Petruzzellis, Russell S. Winer |
Mendeley readers
The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 12 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 3 | 25% |
Student > Ph. D. Student | 2 | 17% |
Unspecified | 1 | 8% |
Researcher | 1 | 8% |
Student > Postgraduate | 1 | 8% |
Other | 0 | 0% |
Unknown | 4 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 5 | 42% |
Biochemistry, Genetics and Molecular Biology | 1 | 8% |
Unspecified | 1 | 8% |
Computer Science | 1 | 8% |
Design | 1 | 8% |
Other | 0 | 0% |
Unknown | 3 | 25% |