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Mendeley readers
Chapter title |
How to Impress Social Media Friends: The Social Motivations for Sharing Viral Content
|
---|---|
Chapter number | 50 |
Book title |
Rediscovering the Essentiality of Marketing
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-29877-1_50 |
Book ISBNs |
978-3-31-929876-4, 978-3-31-929877-1
|
Authors |
Elsamari Botha, Michael Karam, Erinma Ogbonna, Kelly Payne, Beate Stiehler |
Editors |
Luca Petruzzellis, Russell S. Winer |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Poland | 1 | 8% |
Unknown | 12 | 92% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 4 | 31% |
Professor | 3 | 23% |
Lecturer | 2 | 15% |
Student > Doctoral Student | 1 | 8% |
Student > Ph. D. Student | 1 | 8% |
Other | 1 | 8% |
Unknown | 1 | 8% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 46% |
Economics, Econometrics and Finance | 2 | 15% |
Mathematics | 1 | 8% |
Arts and Humanities | 1 | 8% |
Psychology | 1 | 8% |
Other | 1 | 8% |
Unknown | 1 | 8% |