You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
The Conceptual Chain From Event Activities to Emotions to Atmosphere, and Sponsor Awareness and Patronage
|
---|---|
Chapter number | 155 |
Book title |
Rediscovering the Essentiality of Marketing
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-29877-1_155 |
Book ISBNs |
978-3-31-929876-4, 978-3-31-929877-1
|
Authors |
T. Bettina Cornwell, Steffen Jahn, Wang Suk Suh |
Editors |
Luca Petruzzellis, Russell S. Winer |