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Mendeley readers
Chapter title |
Neuromarketing: The Effect of Attitudes on the Perception of External Business Communication
|
---|---|
Chapter number | 21 |
Book title |
Rediscovering the Essentiality of Marketing
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-29877-1_21 |
Book ISBNs |
978-3-31-929876-4, 978-3-31-929877-1
|
Authors |
Kristina Kovac, Marc M. Kuhn, Natalie de Jong |
Editors |
Luca Petruzzellis, Russell S. Winer |
Mendeley readers
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 10 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor > Associate Professor | 2 | 20% |
Researcher | 2 | 20% |
Student > Ph. D. Student | 2 | 20% |
Unspecified | 1 | 10% |
Student > Doctoral Student | 1 | 10% |
Other | 1 | 10% |
Unknown | 1 | 10% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 3 | 30% |
Business, Management and Accounting | 3 | 30% |
Unspecified | 1 | 10% |
Economics, Econometrics and Finance | 1 | 10% |
Neuroscience | 1 | 10% |
Other | 0 | 0% |
Unknown | 1 | 10% |