Rediscovering the Essentiality of Marketing
Springer International Publishing
Chapter title |
The Role of Online Reviews in Services Sector and Implications for Services Firms
|
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Chapter number | 163 |
Book title |
Rediscovering the Essentiality of Marketing
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-29877-1_163 |
Book ISBNs |
978-3-31-929876-4, 978-3-31-929877-1
|
Authors |
Nitin Sanghavi, Claudio De Mattos, Mary McGuffog, Jain Kumar, Laura Salciuviene |
Editors |
Luca Petruzzellis, Russell S. Winer |
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Other | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 100% |