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Mendeley readers
Chapter title |
Consumer Ethical Judgement and Controversial Advertising Avoidance on Social Media
|
---|---|
Chapter number | 42 |
Book title |
Rediscovering the Essentiality of Marketing
|
Published by |
Springer International Publishing, June 2016
|
DOI | 10.1007/978-3-319-29877-1_42 |
Book ISBNs |
978-3-31-929876-4, 978-3-31-929877-1
|
Authors |
Caroline Moraes, Carlos Ferreira, Nina Michaelidou, Michelle McGrath, Moraes, Caroline, Ferreira, Carlos, Michaelidou, Nina, McGrath, Michelle |
Editors |
Luca Petruzzellis, Russell S. Winer |
Mendeley readers
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 10 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Doctoral Student | 2 | 20% |
Student > Bachelor | 1 | 10% |
Lecturer | 1 | 10% |
Student > Master | 1 | 10% |
Unknown | 5 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 30% |
Computer Science | 1 | 10% |
Economics, Econometrics and Finance | 1 | 10% |
Social Sciences | 1 | 10% |
Unknown | 4 | 40% |