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Chapter title |
The Differential Influence of Advice and Opinions on Word-of-Mouth Recipients’ Behavior
|
---|---|
Chapter number | 17 |
Book title |
Rediscovering the Essentiality of Marketing
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-29877-1_17 |
Book ISBNs |
978-3-31-929876-4, 978-3-31-929877-1
|
Authors |
Matteo De Angelis, Andrea Bonezzi, Derek D. Rucker, Alessandro M. Peluso |
Editors |
Luca Petruzzellis, Russell S. Winer |