You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Industrial Lifestyles from the Perspective of B2B Sales
|
---|---|
Chapter number | 147 |
Book title |
Rediscovering the Essentiality of Marketing
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-29877-1_147 |
Book ISBNs |
978-3-31-929876-4, 978-3-31-929877-1
|
Authors |
Ann-Kathrin Bossler, Kristina Kovac, Marc Kuhn, Vanessa Reit |
Editors |
Luca Petruzzellis, Russell S. Winer |