Rediscovering the Essentiality of Marketing
Springer International Publishing
Chapter title |
Modeling and Measuring Home Brands Ability to Capture Customer Loyalty to Nonfood Retailers
|
---|---|
Chapter number | 146 |
Book title |
Rediscovering the Essentiality of Marketing
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-29877-1_146 |
Book ISBNs |
978-3-31-929876-4, 978-3-31-929877-1
|
Authors |
Gonzalo Moreno Warleta, María Puelles Gallo, Mónica Díaz-Bustamante Ventisca |
Editors |
Luca Petruzzellis, Russell S. Winer |
Country | Count | As % |
---|---|---|
Unknown | 6 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 17% |
Professor | 1 | 17% |
Other | 1 | 17% |
Unknown | 3 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 33% |
Unspecified | 1 | 17% |
Unknown | 3 | 50% |