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Chapter title |
Consumer Co-production in Prolonged and Complex Services: The Case of Medication Adherence in Chronically Ill Individuals
|
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Chapter number | 177 |
Book title |
Rediscovering the Essentiality of Marketing
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-29877-1_177 |
Book ISBNs |
978-3-31-929876-4, 978-3-31-929877-1
|
Authors |
Jelena Spanjol, Anna S. Cui, Cheryl Nakata, Lisa Sharp, Stephanie Y. Crawford, Yazhen Xiao, Mary Beth Watson-Manheim |
Editors |
Luca Petruzzellis, Russell S. Winer |