You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Predictable Patterns of Prescribing Innovation
|
---|---|
Chapter number | 93 |
Book title |
Rediscovering the Essentiality of Marketing
|
Published by |
Springer International Publishing, June 2016
|
DOI | 10.1007/978-3-319-29877-1_93 |
Book ISBNs |
978-3-31-929876-4, 978-3-31-929877-1
|
Authors |
Philip Stern, Malcolm Wright, Margaret Faulkner, Roman Konopka, Stern, Philip, Wright, Malcolm, Faulkner, Margaret, Konopka, Roman |
Editors |
Luca Petruzzellis, Russell S. Winer |