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Mendeley readers
Chapter title |
Examining Reactive Customer Engagement Strategies in Online Shopping Cart Abandonment: A Regulatory Fit Perspective
|
---|---|
Chapter number | 142 |
Book title |
Rediscovering the Essentiality of Marketing
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-29877-1_142 |
Book ISBNs |
978-3-31-929876-4, 978-3-31-929877-1
|
Authors |
Jessica Ogilvie, Kris Lindsey, Kristy Reynolds, William Magnus Northington |
Editors |
Luca Petruzzellis, Russell S. Winer |
Mendeley readers
The data shown below were compiled from readership statistics for 17 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 17 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 2 | 12% |
Researcher | 2 | 12% |
Lecturer > Senior Lecturer | 1 | 6% |
Professor | 1 | 6% |
Other | 1 | 6% |
Other | 2 | 12% |
Unknown | 8 | 47% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 35% |
Psychology | 1 | 6% |
Social Sciences | 1 | 6% |
Unknown | 9 | 53% |