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Mendeley readers
Chapter title |
Influence of Customer Orientation and Competitor Orientation on the Intention to Use Social Network Sites as a Communication Tool in Microenterprises
|
---|---|
Chapter number | 62 |
Book title |
Rediscovering the Essentiality of Marketing
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-29877-1_62 |
Book ISBNs |
978-3-31-929876-4, 978-3-31-929877-1
|
Authors |
Ángel Herrero-Crespo, Jesús Collado-Agudo, Héctor San Martín-Gutiérrez |
Editors |
Luca Petruzzellis, Russell S. Winer |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 11 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 3 | 27% |
Professor | 2 | 18% |
Lecturer | 2 | 18% |
Librarian | 1 | 9% |
Unknown | 3 | 27% |
Readers by discipline | Count | As % |
---|---|---|
Computer Science | 3 | 27% |
Business, Management and Accounting | 2 | 18% |
Economics, Econometrics and Finance | 1 | 9% |
Social Sciences | 1 | 9% |
Unknown | 4 | 36% |