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Mendeley readers
Chapter title |
Terroir in a Bottle: Segmenting Consumer Choices in Generation Y
|
---|---|
Chapter number | 107 |
Book title |
Rediscovering the Essentiality of Marketing
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-29877-1_107 |
Book ISBNs |
978-3-31-929876-4, 978-3-31-929877-1
|
Authors |
Roberta Capitello, Lara Agnoli, Steve Charters, Diego Begalli |
Editors |
Luca Petruzzellis, Russell S. Winer |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Researcher | 2 | 67% |
Unspecified | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Agricultural and Biological Sciences | 2 | 67% |
Unspecified | 1 | 33% |