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Mendeley readers
Chapter title |
The Effect of Congruence on the Attention and Sponsorship Processing: An Application of Neuromarketing by Electroencephalogram
|
---|---|
Chapter number | 89 |
Book title |
Rediscovering the Essentiality of Marketing
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-29877-1_89 |
Book ISBNs |
978-3-31-929876-4, 978-3-31-929877-1
|
Authors |
M. Alonso Dos Santos, S. Baeza |
Editors |
Luca Petruzzellis, Russell S. Winer |
Mendeley readers
The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 15 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Researcher | 2 | 13% |
Student > Master | 2 | 13% |
Professor | 2 | 13% |
Unspecified | 1 | 7% |
Student > Doctoral Student | 1 | 7% |
Other | 2 | 13% |
Unknown | 5 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 13% |
Social Sciences | 2 | 13% |
Psychology | 2 | 13% |
Unspecified | 1 | 7% |
Mathematics | 1 | 7% |
Other | 2 | 13% |
Unknown | 5 | 33% |