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Chapter title |
Olympic Games: Does the Host Location Matter?
|
---|---|
Chapter number | 14 |
Book title |
Rediscovering the Essentiality of Marketing
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-29877-1_14 |
Book ISBNs |
978-3-31-929876-4, 978-3-31-929877-1
|
Authors |
Anahit Armenakyan, Louise A. Heslop, Irene R. R. Lu, John Nadeau, Norm O’Reilly |
Editors |
Luca Petruzzellis, Russell S. Winer |