Rediscovering the Essentiality of Marketing
Springer International Publishing
Chapter title |
Social Media Mix in the University Communication Plan: A Bridge Towards Public Engagement: Structured Abstract
|
---|---|
Chapter number | 57 |
Book title |
Rediscovering the Essentiality of Marketing
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-29877-1_57 |
Book ISBNs |
978-3-31-929876-4, 978-3-31-929877-1
|
Authors |
Vittoria Marino, Letizia Lo Presti |
Editors |
Luca Petruzzellis, Russell S. Winer |
Country | Count | As % |
---|---|---|
Unknown | 7 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 1 | 14% |
Librarian | 1 | 14% |
Unknown | 5 | 71% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 1 | 14% |
Medicine and Dentistry | 1 | 14% |
Unknown | 5 | 71% |