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Chapter title |
The Moderating Role of Attention on Country-of-Origin (COO) Effects: A Structured Abstract
|
---|---|
Chapter number | 193 |
Book title |
Rediscovering the Essentiality of Marketing
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-29877-1_193 |
Book ISBNs |
978-3-31-929876-4, 978-3-31-929877-1
|
Authors |
Renaud Frazer |
Editors |
Luca Petruzzellis, Russell S. Winer |