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Mendeley readers
Chapter title |
The Relationship Between Viral Marketing, Purchase Intention, and Brand Visibility: Study with Brazilian Customers
|
---|---|
Chapter number | 49 |
Book title |
Rediscovering the Essentiality of Marketing
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-29877-1_49 |
Book ISBNs |
978-3-31-929876-4, 978-3-31-929877-1
|
Authors |
Kleinia Anjos Vianna, José Marcos Carvalho de Mesquita, Mariana Regina Silva Linhares, Patricia de Cássia Gomes Moreira |
Editors |
Luca Petruzzellis, Russell S. Winer |
Mendeley readers
The data shown below were compiled from readership statistics for 50 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 50 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 6 | 12% |
Lecturer | 5 | 10% |
Other | 2 | 4% |
Student > Bachelor | 2 | 4% |
Student > Ph. D. Student | 2 | 4% |
Other | 2 | 4% |
Unknown | 31 | 62% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 14 | 28% |
Economics, Econometrics and Finance | 2 | 4% |
Arts and Humanities | 1 | 2% |
Agricultural and Biological Sciences | 1 | 2% |
Unspecified | 1 | 2% |
Other | 2 | 4% |
Unknown | 29 | 58% |