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Chapter title |
Customer Interaction as a Source for Innovation? Evidence from Hybrid Offerings
|
---|---|
Chapter number | 94 |
Book title |
Rediscovering the Essentiality of Marketing
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-29877-1_94 |
Book ISBNs |
978-3-31-929876-4, 978-3-31-929877-1
|
Authors |
Mario Schaarschmidt, Gianfranco Walsh |
Editors |
Luca Petruzzellis, Russell S. Winer |