You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Cross-Language Comparison of the Persuasive Effects of Typeface Shapes: A Conceptual Framework
|
---|---|
Chapter number | 2 |
Book title |
Rediscovering the Essentiality of Marketing
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-29877-1_2 |
Book ISBNs |
978-3-31-929876-4, 978-3-31-929877-1
|
Authors |
Yi-Fen Liu, I-Ling Ling, Jacob Y. H. Jou |
Editors |
Luca Petruzzellis, Russell S. Winer |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 33% |
Student > Master | 1 | 33% |
Unknown | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Psychology | 1 | 33% |
Design | 1 | 33% |
Unknown | 1 | 33% |