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Mendeley readers
Chapter title |
“Hey Dee-Jay Let’s Play that Song and Keep me Shopping All Day Long”. The Effect of Famous Background Music on Consumer Shopping Behavior.
|
---|---|
Chapter number | 278 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_278 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Luca Petruzzellis, Jean-Charles Chebat, Ada Palumbo, Petruzzellis, Luca, Chebat, Jean-Charles, Palumbo, Ada |
Editors |
Krzysztof Kubacki |
Mendeley readers
The data shown below were compiled from readership statistics for 50 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 50 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 12 | 24% |
Researcher | 7 | 14% |
Student > Master | 7 | 14% |
Student > Ph. D. Student | 6 | 12% |
Student > Postgraduate | 2 | 4% |
Other | 5 | 10% |
Unknown | 11 | 22% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 21 | 42% |
Psychology | 3 | 6% |
Arts and Humanities | 2 | 4% |
Economics, Econometrics and Finance | 2 | 4% |
Computer Science | 2 | 4% |
Other | 7 | 14% |
Unknown | 13 | 26% |