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Mendeley readers
Chapter title |
The Evolution of Consumer Empowerment in the Social Media ERA: A Critical Review
|
---|---|
Chapter number | 211 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_211 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Lauren I. Labrecque, Jonas vor dem Esche, Charla Mathwick, Thomas P. Novak, Charles F. Hofacker, Labrecque, Lauren I., Esche, Jonas vor dem, Mathwick, Charla, Novak, Thomas P., Hofacker, Charles F. |
Editors |
Krzysztof Kubacki |
Mendeley readers
The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
United Kingdom | 1 | 13% |
Unknown | 7 | 88% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer > Senior Lecturer | 1 | 13% |
Other | 1 | 13% |
Student > Doctoral Student | 1 | 13% |
Student > Master | 1 | 13% |
Student > Postgraduate | 1 | 13% |
Other | 0 | 0% |
Unknown | 3 | 38% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 25% |
Social Sciences | 2 | 25% |
Agricultural and Biological Sciences | 1 | 13% |
Unknown | 3 | 38% |