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Mendeley readers
Chapter title |
Brand Origin Recognition Accuracy and its Influencing Factors in Emerging Markets – PC Market in Shanghai as a Case
|
---|---|
Chapter number | 135 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_135 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Pan Yu, Gao Li, Zhu Ling, Gerard Cliquet, Yu, Pan, Li, Gao, Ling, Zhu, Cliquet, Gerard |
Editors |
Krzysztof Kubacki |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Researcher | 1 | 33% |
Student > Postgraduate | 1 | 33% |
Unknown | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Psychology | 1 | 33% |
Social Sciences | 1 | 33% |
Unknown | 1 | 33% |