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Mendeley readers
Chapter title |
Modeling Buying Intentions the Role of Nostalgic Value, Authenticity and Brand Attachment
|
---|---|
Chapter number | 146 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_146 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Ruben Chumpitaz, Valerie Swaen, Nicholas G. Paparoidamis, Anne Laure Bartier, Chumpitaz, Ruben, Swaen, Valerie, Paparoidamis, Nicholas G., Bartier, Anne Laure |
Editors |
Krzysztof Kubacki |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 3 | 60% |
Lecturer | 1 | 20% |
Unknown | 1 | 20% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 40% |
Arts and Humanities | 1 | 20% |
Design | 1 | 20% |
Unknown | 1 | 20% |