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Chapter title |
Subsistence Consumer-Merchant Deviance: A Conceptual Foundation
|
---|---|
Chapter number | 222 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_222 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Richard J. Vann, R. Bret Leary, Shikha Upadhyaya, Sonia Camacho, Courtney Nations Baker, José Antonio Rosa, Vann, Richard J., Leary, R. Bret, Upadhyaya, Shikha, Camacho, Sonia, Baker, Courtney Nations, Rosa, José Antonio |
Editors |
Krzysztof Kubacki |