You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Consumers and Companies on Facebook Fan Pages: An Analysis of Online Communication Strategies for Small Companies
|
---|---|
Chapter number | 38 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_38 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Maria Carolina Zanette, Benjamin Rosenthal, Carla Abdalla, Mateus Ferreira, Eliane Pereira Zamith Brito, Zanette, Maria Carolina, Rosenthal, Benjamin, Abdalla, Carla, Ferreira, Mateus, Brito, Eliane Pereira Zamith |
Editors |
Krzysztof Kubacki |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 33% |
Researcher | 1 | 33% |
Unknown | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 33% |
Psychology | 1 | 33% |
Unknown | 1 | 33% |