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Chapter title |
Financial Services Advertising: Comparing Business-To-Business and Business-To-Consumer Contexts
|
---|---|
Chapter number | 252 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_252 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Kunal Swani, Easwar S. Iyer, Swani, Kunal, Iyer, Easwar S. |
Editors |
Krzysztof Kubacki |