You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Thanks For The Memories. Towards a MODEL of Memorable Service Experiences
|
---|---|
Chapter number | 69 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_69 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Rod McColl, Jan Mattsson, McColl, Rod, Mattsson, Jan |
Editors |
Krzysztof Kubacki |