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Mendeley readers
Chapter title |
Humor Determinants and Relevance in High Engagement Social TV ADS
|
---|---|
Chapter number | 111 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_111 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
James Barry, Dena Hale, Barry, James, Hale, Dena |
Editors |
Krzysztof Kubacki |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Librarian | 1 | 33% |
Lecturer | 1 | 33% |
Unknown | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 67% |
Unknown | 1 | 33% |