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Chapter title |
An Empirical Study to Construct a Systematic Model for Product Bundles
|
---|---|
Chapter number | 53 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_53 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Kuei-Feng Chang, Hao-Wei Yang, Chang, Kuei-Feng, Yang, Hao-Wei |
Editors |
Krzysztof Kubacki |