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Chapter title |
Managerial Aversion to Ambiguity: A Decision Theory Perspective With a Note on Innovation
|
---|---|
Chapter number | 70 |
Book title |
Ideas in Marketing: Finding the New and Polishing the Old
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0_70 |
Book ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Authors |
Mayoor Mohan, Kevin E. Voss, Mohan, Mayoor, Voss, Kevin E. |
Editors |
Krzysztof Kubacki |