↓ Skip to main content

Ideas in Marketing: Finding the New and Polishing the Old

Overview of attention for book
Cover of 'Ideas in Marketing: Finding the New and Polishing the Old'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Customer Relationships Across Search, Experience and Credence Services
  3. Altmetric Badge
    Chapter 2 Typology of Moderators of the Customer Satisfaction—Repurchase Intention Relationship: Escape Assistants and Capture Assistants
  4. Altmetric Badge
    Chapter 3 Personality, Satisfaction, and Customer Citizenship Behaviors in an Online Shopping Context
  5. Altmetric Badge
    Chapter 4 Embarrassment During Social Coupon-Redemption in Sit-Down Dining Restaurants: Antecedents and Consequences
  6. Altmetric Badge
    Chapter 5 Salesperson Profitability in Relationship Marketing
  7. Altmetric Badge
    Chapter 6 The Effect of Sales People, Processes, and Provisions on Performance: The 4P-Sales Management Model
  8. Altmetric Badge
    Chapter 7 Effects of Job Embeddedness on Salesperson Customer Orientation: The Roles of Organization-Based Self-Esteem and Collectivism
  9. Altmetric Badge
    Chapter 8 Saying the Right Thing at the Right Time: The Moderating Role of Career Stage on the Sales Manager Feedback – Sales Performance Link
  10. Altmetric Badge
    Chapter 9 Embedding Consumers – Mediation of Social Media Engagement Effects on Consumerbrand Relationships
  11. Altmetric Badge
    Chapter 10 Korean Consumer Perspectives Toward Soicl Media Advertising and Intention to Join Brand Pages
  12. Altmetric Badge
    Chapter 11 If Celebrities can do it, so can i: Me, my Celebrity and my Brand an Exploratory Investigation of Celebrity Influence on Online Personal Branding
  13. Altmetric Badge
    Chapter 12 Online Personal Branding in the Middle East and North America: A Comparison of Social Capital Accumulation and Community Response
  14. Altmetric Badge
    Chapter 13 Overconfidence and Underconfidence in Usage Experience
  15. Altmetric Badge
    Chapter 14 The Score is not the Music: Practices and Value in Collaborative Consumption Contexts
  16. Altmetric Badge
    Chapter 15 Creative Consumers Cook up Value in Conversations
  17. Altmetric Badge
    Chapter 16 The Role of Altruistic and Egoistic Motivations in Pay What you Want Situations
  18. Altmetric Badge
    Chapter 17 The Effects of Price Promotions on New and Mature Products
  19. Altmetric Badge
    Chapter 18 The Role of Product and Emotional Dissonance in Retail Returns
  20. Altmetric Badge
    Chapter 19 “Man, I Shop Like a Woman!” Effects of Gender and Emotions on Consumer Shopping Outcomes and Perceptions of Retail Environments
  21. Altmetric Badge
    Chapter 20 Investigating Consumer Attitudes Toward Customized Apparel: A Look at Uniqueness, Involvement, Apparel Fit, and Body Size
  22. Altmetric Badge
    Chapter 21 The Impact of Hassles and Uplifts on Stress, Excitement and Satisfaction in a Retail Setting
  23. Altmetric Badge
    Chapter 22 International Research on Business Sustainability in Business Networks: Current Status and Future Studies
  24. Altmetric Badge
    Chapter 23 Sustainable Initiatives: The Antecedents of Organizational Learning and Unlearning
  25. Altmetric Badge
    Chapter 24 Ethical Aspects of International Product Sourcing
  26. Altmetric Badge
    Chapter 25 The Infleunce of Brand Value, Brand Trust and Brand Attitude on Brand Attachment
  27. Altmetric Badge
    Chapter 26 Controversial use of Religious Symbols in Advertising
  28. Altmetric Badge
    Chapter 27 Role of Anti-Brand Websites on Brand Image
  29. Altmetric Badge
    Chapter 28 A Rhetorical Perspectve on Quelling Negative Word-of-Mouth
  30. Altmetric Badge
    Chapter 29 Marketing Strategy In Social Enterprise Organizations in Canada: A Structured Abstract
  31. Altmetric Badge
    Chapter 30 Less Buzz More Action! Patient Empowerment = Responsibility + Adoption + Involvement.
  32. Altmetric Badge
    Chapter 31 How to Adopt Social Behavior to Achieve Efficient Social Marketing
  33. Altmetric Badge
    Chapter 32 The Influence of Time Orientation on Personal Finance Behaviours
  34. Altmetric Badge
    Chapter 33 Asymmetric Political Image Effects and the Logic of Negative Campaigning
  35. Altmetric Badge
    Chapter 34 Political Party Brand Identity and Brand Image: An Empirical Assessment
  36. Altmetric Badge
    Chapter 35 Understanding Choice Behavior in Political Marketing Context: A Favorable Voter Responses Model
  37. Altmetric Badge
    Chapter 36 Appearance Management in Political Marketing: Examining Perspectives of Local Politicians and Campaign Workers
  38. Altmetric Badge
    Chapter 37 Hispanics and Green Consumption: Exploring the Green “Attitude-Behavior Gap”
  39. Altmetric Badge
    Chapter 38 Consumers and Companies on Facebook Fan Pages: An Analysis of Online Communication Strategies for Small Companies
  40. Altmetric Badge
    Chapter 39 The Relationship Between Trust, Value and Loyalty in the Internet Era: A Study in the Tourism Market
  41. Altmetric Badge
    Chapter 40 Branded Flash Mobs: Why they Fail
  42. Altmetric Badge
    Chapter 41 Refusal and Interference of Communication—Analysis of the Effects of a New Phenomenon on Customer Relationships
  43. Altmetric Badge
    Chapter 42 Relationship Maintenance Through Firm-Initiated Service Devlivery Change: A Process of Proactive Communication
  44. Altmetric Badge
    Chapter 43 Interactivity and Psychological Ownership in Consumer Value Co-Creation
  45. Altmetric Badge
    Chapter 44 What is Waste? Defining the Concept of Waste
  46. Altmetric Badge
    Chapter 45 An Analysis of the Environmental Claims Made in International Industrial Advertisements
  47. Altmetric Badge
    Chapter 46 Influence of Buyer Attitudes on the Organization’s Green Buying
  48. Altmetric Badge
    Chapter 47 The Effect of a Country’s Reputation, and Country-Of-Origin on Fdi Attractiveness
  49. Altmetric Badge
    Chapter 48 Customer Empowerment and Firm Performance: Benefits and Potential Harm
  50. Altmetric Badge
    Chapter 49 The Green Machine: Does Being Environmentally Friendly Pay Off?
  51. Altmetric Badge
    Chapter 50 Which is More Important for Innovation? What you Know or how you Share it Within your Firm?
  52. Altmetric Badge
    Chapter 51 The Role of Improvisation in New Product Creativity
  53. Altmetric Badge
    Chapter 52 Partly True and Partly Rhetorical: Conceptualizing Firm Images of Authenticity
  54. Altmetric Badge
    Chapter 53 An Empirical Study to Construct a Systematic Model for Product Bundles
  55. Altmetric Badge
    Chapter 54 The Influence of Market Orientation on Firm Performance: Company and Customer Perspectives
  56. Altmetric Badge
    Chapter 55 Value Co-Destruction in Complex B2B Relations: Conceptualization and Mechanisms
  57. Altmetric Badge
    Chapter 56 A Capability Perspective on Relationship Ending and its Impact on Innovation and Performance
  58. Altmetric Badge
    Chapter 57 The Role of Relationship Benefits in Building Brand Equity in a B2B Services Environment
  59. Altmetric Badge
    Chapter 58 The Organization of Marketing in B2B Organizations
  60. Altmetric Badge
    Chapter 59 The Effect of Recession on B2B Loyalty
  61. Altmetric Badge
    Chapter 60 Does all Consumer Retaliation Have the Same Reason? The Goals and Emotions Behind Consumer Retaliation
  62. Altmetric Badge
    Chapter 61 Determining Customer Outcomes By Managing Employee Emotional Display: A Multilevel Approach
  63. Altmetric Badge
    Chapter 62 Reconciling the Customer Satisfaction - Word of Mouth Relationship
  64. Altmetric Badge
    Chapter 63 Compensation Disclosure on Product Review Blogs and Persuasion with Uncertainty
  65. Altmetric Badge
    Chapter 64 Extending Flow Theory To Mobile Shopping
  66. Altmetric Badge
    Chapter 65 The Intention of The Sales Force To Use Mobile CRM: Model Development and Validation
  67. Altmetric Badge
    Chapter 66 Flood Twittering: A Marketing and Public Policy Perspective Through the Lens of Actor-Network Theory
  68. Altmetric Badge
    Chapter 67 An Exploratory Study of Consumer Attitudes Towards Qr Code Reader Applications
  69. Altmetric Badge
    Chapter 68 Self Discrepancy and Consumption Attitudes
  70. Altmetric Badge
    Chapter 69 Thanks For The Memories. Towards a MODEL of Memorable Service Experiences
  71. Altmetric Badge
    Chapter 70 Managerial Aversion to Ambiguity: A Decision Theory Perspective With a Note on Innovation
  72. Altmetric Badge
    Chapter 71 Predicting Business Customer Potential DISLOYALTY and Share of Wallet: Proposition of a New Theory and Moderating Effects
  73. Altmetric Badge
    Chapter 72 From Mobile Phone to Smartphone: What’s New About M-Shopping?
  74. Altmetric Badge
    Chapter 73 Optimizing Geofencing for Location-Based Services: A New Application of Spatial Marketing
  75. Altmetric Badge
    Chapter 74 Customer-Based Corporate Reputation: A Study of Supermarket Customers
  76. Altmetric Badge
    Chapter 75 The Influence of Special Occasions on the Retail Sales of Women’s Apparel
  77. Altmetric Badge
    Chapter 76 Social Influence and Customer Loyalty in a Collaborative Community:
  78. Altmetric Badge
    Chapter 77 The Influence of Online Product Review Variance on Consumer Evaluations: An Examination of Intrinsic and Extrinsic Cues
  79. Altmetric Badge
    Chapter 78 Interactivity: Does One Size Fit all?
  80. Altmetric Badge
    Chapter 79 Consumer Generated Luxury Brand Communication on the Internet
  81. Altmetric Badge
    Chapter 80 A New Way to Measure Relationship Learning
  82. Altmetric Badge
    Chapter 81 Investigating the Impact of Student Samples on Data Quality and Research Outcomes
  83. Altmetric Badge
    Chapter 82 Co-Creation as a Research Method in B2C New Product Development
  84. Altmetric Badge
    Chapter 83 Toward a Theory of Bubble Psychology: Current Approaches and a Consumer-Level Explanation
  85. Altmetric Badge
    Chapter 84 Subject to Interpretation: Individual Managers’ Concepts of Consumers During NPD
  86. Altmetric Badge
    Chapter 85 Equity Exchange Theory: An Explanation of Prosocial Consumption
  87. Altmetric Badge
    Chapter 86 Employee-Brand Ownership in Customer Service Interactions
  88. Altmetric Badge
    Chapter 87 The Roles of Mass Media and Personal Information Sources on Adoption of Pandemic Vaccines
  89. Altmetric Badge
    Chapter 88 Alcohol Warning Statement Effectiveness Under Different Alcohol Category Conditions
  90. Altmetric Badge
    Chapter 89 From Crisis to Control - All About Communication?
  91. Altmetric Badge
    Chapter 90 Social Marketing and Social Media: Helping Students Discern the Difference
  92. Altmetric Badge
    Chapter 91 An Exploratory Investigation of Social Responsibility in DTC Advertising — Evidence From Outlier Analysis
  93. Altmetric Badge
    Chapter 92 Startup Accelerators: Entrepreneurial Match Makers
  94. Altmetric Badge
    Chapter 93 Is Planning Overrated? Effectual Marketing Practices Among Silicon Valley Tech Companies
  95. Altmetric Badge
    Chapter 94 New Product Development Performance: The Interplay of Entrepreneurial Orientation and Market Orientation
  96. Altmetric Badge
    Chapter 95 Complementary Effects of Entrepreneurial Orientation, Market Orientation and Network Ties on Performance of Entrepreneurial Firms in a Developing Economy
  97. Altmetric Badge
    Chapter 96 Understanding the Role of Others’ Preferences in Voter Decision Making in us Primary Elections
  98. Altmetric Badge
    Chapter 97 Marketing Happiness in Politics: Strange Bedfellows, but a Winning Presidential Election Framework?
  99. Altmetric Badge
    Chapter 98 A Political Marketing Perspective on Social Media Adoption by us Congressional Campaigns
  100. Altmetric Badge
    Chapter 99 Expressing Consumer Dissatisfaction Online: Antecedents and Effects of Negative Wom in Social Media
  101. Altmetric Badge
    Chapter 100 Social Media Game Design: Unintended Effects on Consumer Choice
  102. Altmetric Badge
    Chapter 101 Online Social Networks: Motivations and Value Co-Creation
  103. Altmetric Badge
    Chapter 102 Are we Locked in Print? Exploring Consumer Perceptions of Digital Versus Print Magazines
  104. Altmetric Badge
    Chapter 103 Antecedents and Consequences of Users’ Attitudes Towards OSNS Advertising: A Conceptual Framework
  105. Altmetric Badge
    Chapter 104 The Role of Health-Related Product Attributes, Health Concerns, and Children’s Age on Attitudes and Intentions Toward Organic Food
  106. Altmetric Badge
    Chapter 105 How does Positive Mood Moderate Message Framing Effect on Safety Communication Persuasiveness?
  107. Altmetric Badge
    Chapter 106 Consumer Characteristics, Nutrition Labels and Dietary Choices
  108. Altmetric Badge
    Chapter 107 Probing Determinants of Intentions to Purchase Processed Foods and Soft Drinks: Explanation Through Mediation
  109. Altmetric Badge
    Chapter 108 A Cross-Cultural Comparison of Female Nudity Perception in Print Advertising among Female Consumers in the UK and the Netherlands
  110. Altmetric Badge
    Chapter 109 “Are Blondes More Hedonic than Brunettes?” Stereotype Effects on Willingness to Pay for Hedonic and Utilitarian Products
  111. Altmetric Badge
    Chapter 110 Ethical Ideology Effects on Alcohol Advertising Appraisals: The Moderating Role of Ethnic Identification
  112. Altmetric Badge
    Chapter 111 Humor Determinants and Relevance in High Engagement Social TV ADS
  113. Altmetric Badge
    Chapter 112 Do Happy Brand Placements Lead to Happy Brands?
  114. Altmetric Badge
    Chapter 113 A Talent Based Approach to Learning and Teaching in Marketing Undergraduate and Graduate Programs
  115. Altmetric Badge
    Chapter 114 Engagement and Evaluation: Creating a Meaningful Student Learning Experience
  116. Altmetric Badge
    Chapter 115 Value-Based Learning – Building a Bridge to Change
  117. Altmetric Badge
    Chapter 116 Wine and Tourism: A Good Blend Goes a Long Way
  118. Altmetric Badge
    Chapter 117 Telling the Story or Selling the Experience: Winery Managers’ Perceptions from Around the World
  119. Altmetric Badge
    Chapter 118 Country-of-Origin and Wine Knowledge: An Empirical Study on Chinese Consumers’ Wine Evaluations
  120. Altmetric Badge
    Chapter 119 The Perception of Price Premium Policy for Single Malt Scotch Whisky by Consumers: Is there a Trading-Up Phenomenon within the Industry? Work-In-Progress
  121. Altmetric Badge
    Chapter 120 When Web-Sites Change: The Consumer’s Emotional Response to Perceived Environmental Change in the Retail Web-Site
  122. Altmetric Badge
    Chapter 121 Investigating Post Product Recall Sales Dynamics Using Functional Data Analysis
  123. Altmetric Badge
    Chapter 122 Are Health Websites Ready For the Mobile World? A Study of Readability Among Traditional and Mobile Websites
  124. Altmetric Badge
    Chapter 123 Shoppers’ Adaptation Strategies Under Conditions of Crowding: Theory, Evidence and Implications
  125. Altmetric Badge
    Chapter 124 Social Relations Beyond Team-Based Learning
  126. Altmetric Badge
    Chapter 125 The Fifty Percent Rule: The Challenge of Engaging Students in Social Media in the Classroom
  127. Altmetric Badge
    Chapter 126 Effects of a Client Sponsored Project on Student Attitudes Toward Client Sponsors and Learning
  128. Altmetric Badge
    Chapter 127 TaxI: A Statistic Describing the Accuracy of Multiple-Choice Question Difficulty Classifications
  129. Altmetric Badge
    Chapter 128 An Investigation of Effective Advertising Strategies for Recruiting Long Haul Truck Drivers
  130. Altmetric Badge
    Chapter 129 Improving Cross-Border Logistics: The Role of Public-Private Partnerships
  131. Altmetric Badge
    Chapter 130 Design and Development of Packaging in Supply Chain Management: A Case Study
  132. Altmetric Badge
    Chapter 131 Taking Products to the Market: Decision-Making Within Creative Industries
  133. Altmetric Badge
    Chapter 132 Mobile Applications (Apps) in Advertising: A Grounded Theory of Effective Uses and Practices
  134. Altmetric Badge
    Chapter 133 Advertising Effect Evaluation Based on Means-End Chain Theory
  135. Altmetric Badge
    Chapter 134 How About Financially Healthy? the Role of Fit Between Self-Regulatory Focus and Message Framing in the Effectiveness of Financial Service Advertisement
  136. Altmetric Badge
    Chapter 135 Brand Origin Recognition Accuracy and its Influencing Factors in Emerging Markets – PC Market in Shanghai as a Case
  137. Altmetric Badge
    Chapter 136 The Motivating Force of Visual Attractiveness in Product Design
  138. Altmetric Badge
    Chapter 137 Revisiting Determinants of Sports Sponsorship Response: A Schema Theory Perspective
  139. Altmetric Badge
    Chapter 138 Sex and the University: The Exploratory Study of Students’ Perception of the Relationship Between Alcohol Consumption and Sex
  140. Altmetric Badge
    Chapter 139 Mind, Heart, and Body: Everyday Consumption Experiences and Consumer Happiness
  141. Altmetric Badge
    Chapter 140 An Exploration of Fantasy Football Consumption as a Technological Playground of Consumer Empowerment and Social Interactions
  142. Altmetric Badge
    Chapter 141 Ambush Marketing of the London Olympics: A Content Analysis
  143. Altmetric Badge
    Chapter 142 The Made-In-Eu Label: An Entitativity Perspective on Country-of-Origin Effects
  144. Altmetric Badge
    Chapter 143 Matching Tourism Type and Destination Image Perceptions in a Country Context
  145. Altmetric Badge
    Chapter 144 The Effect of Business Segment Strategy and Culture Values on the Market Performance of International Companies
  146. Altmetric Badge
    Chapter 145 Activities and Resources of Institutional Actors in International Development Projects
  147. Altmetric Badge
    Chapter 146 Modeling Buying Intentions the Role of Nostalgic Value, Authenticity and Brand Attachment
  148. Altmetric Badge
    Chapter 147 Intangible Cultural Heritage: The New Frontier of Destination Branding
  149. Altmetric Badge
    Chapter 148 Impact of University Heritage and Reputation on Attitudes of Prospective Students
  150. Altmetric Badge
    Chapter 149 Nostalgia Evoked by Brands: A First Step Towards Scale Development and Validation
  151. Altmetric Badge
    Chapter 150 The Impact of Process Versus Outcome Simulation on Information Search Behaviors of Online Reviews
  152. Altmetric Badge
    Chapter 151 The Power of Stories: A Research Proposal of Learning Styles and the Persuasive Power of Stories
  153. Altmetric Badge
    Chapter 152 How to Reduce Post-Purchase Information Search Tendency Behavior Through Mental Simulation
  154. Altmetric Badge
    Chapter 153 Online Retail Service Quality Dimensions and Retail Channel-Product Congruence
  155. Altmetric Badge
    Chapter 154 Retailer and Manufacturer Bundling in Distribution Channels
  156. Altmetric Badge
    Chapter 155 Assessment of Buyer-Supplier Relationships in Puerto Rico’s Smes
  157. Altmetric Badge
    Chapter 156 Word of Mouth Communication and its Effect on the Affective Commitment
  158. Altmetric Badge
    Chapter 157 Perceived Justice & Emotions in a Negative Service Encounter: A Latin American Perspective
  159. Altmetric Badge
    Chapter 158 Understanding Reactions of Brazilian Consumers in Service Failures
  160. Altmetric Badge
    Chapter 159 Enhancing Contact Employees’ Fit With Their Environment and Willingness to Report Service Complaints
  161. Altmetric Badge
    Chapter 160 Customer Bargaining in Retail Settings: Employee Perspectives
  162. Altmetric Badge
    Chapter 161 Antecedents and Consequences of Climate for Retail Service Innovation: A Multilevel Investigation
  163. Altmetric Badge
    Chapter 162 Retailer Success: Value and Satisfaction
  164. Altmetric Badge
    Chapter 163 Consumer Evaluations of Video Ads Portraying Human-Like Avatars
  165. Altmetric Badge
    Chapter 164 Achieving Triple Bottom-Line Performance in Sustainable Supply Chains: Explicating the Role of Capabilities
  166. Altmetric Badge
    Chapter 165 Sustainable Purchasing in the Retail Industry: A Model of Environmentally Responsible Purchasing
  167. Altmetric Badge
    Chapter 166 Environmentally and Socially Responsible Buyer Supplier Relationship Management
  168. Altmetric Badge
    Chapter 167 Antecedents and Consequences of Marketing and Innovation Competence: Does Orientation Matter?
  169. Altmetric Badge
    Chapter 168 The Journey from Market Orientation to New Product Performance in Foreign Markets: A Knowledge and Learning Perspective
  170. Altmetric Badge
    Chapter 169 Multiple Sales Channel Strategy and Performance: The Moderating Role of International Experience and Globalization Potential
  171. Altmetric Badge
    Chapter 170 The Role of Conflict Resolution Strategies and Power in the Conflict-Export Performance Relationship
  172. Altmetric Badge
    Chapter 171 A Framework for Examining International Students’ Recruitment From B2B Relationship Perspective
  173. Altmetric Badge
    Chapter 172 Stealing the Show? How the Salesperson Affects the Industrial Brand Management
  174. Altmetric Badge
    Chapter 173 Predictors of Franchisee Performance: The Role of Communication, Conflict and Satisfaction
  175. Altmetric Badge
    Chapter 174 Beyond the Return on Advertising: Elasticity of the Return on Advertising as a Diagnostic Metric to Maximize Profit
  176. Altmetric Badge
    Chapter 175 Advertisement-Evoked Arousals and Advertisement Repetition Effects
  177. Altmetric Badge
    Chapter 176 Timing of Sponsorship Announcements: A Test of Temporal Distance and Construal Level Effects
  178. Altmetric Badge
    Chapter 177 The Value and Versatility of Billboard Advertising: Management and Consumer Perspectives
  179. Altmetric Badge
    Chapter 178 Does Sports Athletes Credibility Affects Attitude toward Advertisement among Consumers in Penang, Malaysia: A Structured Abstract
  180. Altmetric Badge
    Chapter 179 A Factor Endowment Approach to International Market Selection for Direct Selling
  181. Altmetric Badge
    Chapter 180 To what Extent can being an “Evening” Country Influence its Reputation and FDI Attractiveness?
  182. Altmetric Badge
    Chapter 181 An Insight into Greek Smes’ Internationalization Behavior
  183. Altmetric Badge
    Chapter 182 The Relationships between International Orientations, Capabilities, Strategies and Performance: A Theoretical Perspective
  184. Altmetric Badge
    Chapter 183 Estimating Online Reviews Adoption: A Bayesian Network Approach
  185. Altmetric Badge
    Chapter 184 Performance of Two Procedures for Assessing Discriminant Validity: Model Comparisons Versus Confidence Intervals
  186. Altmetric Badge
    Chapter 185 An Empirical Comparison of Exploratory Versus Conventional Structural Equation Modelling
  187. Altmetric Badge
    Chapter 186 The Americanisation of Southern African Political Campaigns: A Comparative Study of Malawi and South Africa General Elections
  188. Altmetric Badge
    Chapter 187 Political Art: An Investigation of the Jacob Zuma Spear Painting
  189. Altmetric Badge
    Chapter 188 Kony 2012: Mega Viral Politival Activism
  190. Altmetric Badge
    Chapter 189 When Spying is not Just: A Consumer Surveillance Framework
  191. Altmetric Badge
    Chapter 190 The Impact of Price Promotion Types on Sales and Brand Perception of Premium Products
  192. Altmetric Badge
    Chapter 191 Reference Price Reductions Through Repeated Contacts with Price Promotions – The Role of the Saving Format: A Structured Abstract
  193. Altmetric Badge
    Chapter 192 Investigating the Cost-Benefit of Sponsorship: An Analysis of Price, Exposure, and Marginal Returns in Motorsports
  194. Altmetric Badge
    Chapter 193 Modeling Country-of-Origin Effects in the Car Market: Implications for Pricing
  195. Altmetric Badge
    Chapter 194 How to Manage Information Sharing in Online Marketplaces – An Exploratory Study
  196. Altmetric Badge
    Chapter 195 Competing for Consumers Online: The Advertising Strategies of Vertically Differentiated Firms
  197. Altmetric Badge
    Chapter 196 Enhancing Organizational & Marketing Efficiency Through Ethical Decision Making: Implications and Propositions for Stakeholders
  198. Altmetric Badge
    Chapter 197 Consumer Perceived Ethicality of Products, Categories, Brands and Countries: A Networked Perspective
  199. Altmetric Badge
    Chapter 198 Ethical Consumerism: Movement From Desire to Decision to Buy Green
  200. Altmetric Badge
    Chapter 199 Marginalized Morality: Making Sense of Questionable Sport Fan Behaviors
  201. Altmetric Badge
    Chapter 200 Motivating Sustainability: Extending the Decisional Balance Scale
  202. Altmetric Badge
    Chapter 201 Self-Control and Sustainable Consumer Behavior
  203. Altmetric Badge
    Chapter 202 A Predictive Model for Affective, Cognitive and Behavioral Consumers’ Reactions to Product-Harm Crises: Applying Product Involvement, Product Type and Crisis Response Strategies
  204. Altmetric Badge
    Chapter 203 Time to be Slow? Slow Movement in the Apparel Business
  205. Altmetric Badge
    Chapter 204 Marketing Golden Bytes: A Revised Online Value Creation Model
  206. Altmetric Badge
    Chapter 205 Enhancing Customer Service through Theatre Improvisation: A Theory
  207. Altmetric Badge
    Chapter 206 E-Service Tariffs: Investigating the Moderating Effects of Ease of Use and Usefulness on Tariff Choice of Video on Demand Services
  208. Altmetric Badge
    Chapter 207 The Moderator Effect of Switching Costs Dimemsions on the Relatioships Between Customer Value, Trust and Loyalty
  209. Altmetric Badge
    Chapter 208 If we Build it they will Come: Understanding Social Network Affinity
  210. Altmetric Badge
    Chapter 209 Exploring The Role of Social Media in News Consumption
  211. Altmetric Badge
    Chapter 210 A Model For The Adoption of Social Media by B2B Organizations
  212. Altmetric Badge
    Chapter 211 The Evolution of Consumer Empowerment in the Social Media ERA: A Critical Review
  213. Altmetric Badge
    Chapter 212 Consumer Behavior: How the “Brand Love” Affects you
  214. Altmetric Badge
    Chapter 213 CO-Creation and Brand Love: Developing a Theoretical Framework
  215. Altmetric Badge
    Chapter 214 The Influence of Sponsorship on Brand and Event Attitudes: Understanding the Role of Emotions
  216. Altmetric Badge
    Chapter 215 The Effect of Vertical Line Extensions on Reciprocal Brand Associations Structure: An Accessibility-Diagnosticity Perspective
  217. Altmetric Badge
    Chapter 216 Preferences of Young News Consumers: A Conjoint Analysis
  218. Altmetric Badge
    Chapter 217 The Collective Coping Strategies of Vulnerable Consumers
  219. Altmetric Badge
    Chapter 218 Pester Power in Low Income Families
  220. Altmetric Badge
    Chapter 219 I’M Lovin’ it: The Salience of Mcdonald’s Logo, Slogans and Colors on Children
  221. Altmetric Badge
    Chapter 220 The Effect of Culture on Peception: A Critical Review and Research Agenda for Consumer Research
  222. Altmetric Badge
    Chapter 221 Local or Global: The Effects of Generation Y’Ethnic Struggles and Cultural Values
  223. Altmetric Badge
    Chapter 222 Subsistence Consumer-Merchant Deviance: A Conceptual Foundation
  224. Altmetric Badge
    Chapter 223 Immigrant Consumers: Ethnic Identity, Religiosity, Materialism
  225. Altmetric Badge
    Chapter 224 Fashionable Food: When the Sleeper Effect Turns Negative Information into Positive Attitudes
  226. Altmetric Badge
    Chapter 225 Investigating the use of Scent in a Medical Service Environment
  227. Altmetric Badge
    Chapter 226 Olfactory Imagery and Emotions: Neuroscientific Evidence
  228. Altmetric Badge
    Chapter 227 The Effect of Spicy Versus Bland Gustatory Sensations on Variety-Seeking
  229. Altmetric Badge
    Chapter 228 Semantic Congruence Effects Across two Sensory Modalities: An Implicit Association Perspective
  230. Altmetric Badge
    Chapter 229 Revisiting the Myths: Sex Sells!
  231. Altmetric Badge
    Chapter 230 Social Media Review: The Impact of Social on Brand-Consumer Relationships
  232. Altmetric Badge
    Chapter 231 Barriers to the use of Mobile Sales Force Automation Systems. A Salesperson’s Perspective
  233. Altmetric Badge
    Chapter 232 Exploring the Deliberate and Creative Problem Solving Routines of Business-to-Business Salespeople in the Context of Solution Selling: A Conceptual Framework
  234. Altmetric Badge
    Chapter 233 Crm/Social Media Technology: Impact on Customer Orientation Process and Organizational Sales Performance
  235. Altmetric Badge
    Chapter 234 A Two-Stage Model of Sales Opportunity Outcomes
  236. Altmetric Badge
    Chapter 235 A Town Hall Meeting with Editorial Reviewers: Interactive Discussion on the Issues that Create a Rejection Assessment in the Journal Review Process
  237. Altmetric Badge
    Chapter 236 The Essential Role of Sense of Community in a High Customer-to-Customer Interaction Service Setting
  238. Altmetric Badge
    Chapter 237 Stressful Life Events and Inter-Customer Social Support
  239. Altmetric Badge
    Chapter 238 Measurement of Value Co-Creation: A Formative Approach
  240. Altmetric Badge
    Chapter 239 Saving Time, Money, or the Environment? Consumers’ Motives of Access-Based Service Use
  241. Altmetric Badge
    Chapter 240 Tasting & Evaluating Aroma of Wine: Frontal Lobe Measurement Using Near Infrared
  242. Altmetric Badge
    Chapter 241 Positive Influence of M-Commerce on the Group Purchase of Wine for Y-Generation
  243. Altmetric Badge
    Chapter 242 Unveiling the Influence of the Consumer Wine Appreciation Dimension on Purchasing Behavior
  244. Altmetric Badge
    Chapter 243 Fostering Brand Community Through Social Media: A New Relational Framework for Targeting Connected Consumers
  245. Altmetric Badge
    Chapter 244 One Size Does Not Fit All: A Closer Look at Brands in the High Net Worth Market of the South African Emerging Economy
  246. Altmetric Badge
    Chapter 245 The Marketing of Start-Up Capital to Women Entrepreneurs in South Africa
  247. Altmetric Badge
    Chapter 246 Brand Alignment:Developing a Model for Competitive Advantage
  248. Altmetric Badge
    Chapter 247 Appropriation of Traditional Knowledge in the Base of the Pyramid
  249. Altmetric Badge
    Chapter 248 Differentiation between Business School Responsibility Efforts Across Regions: A Content Analysis of PRME Sharing Information on Progress Reports
  250. Altmetric Badge
    Chapter 249 Social Responsibility in Higher Education: Students’ Perceptions
  251. Altmetric Badge
    Chapter 250 If Students are Customers, Then Which Ones Can be Let Go? Reactions to a Proposal for Breaking up with Underperforming Students
  252. Altmetric Badge
    Chapter 251 Message Framing in Healthcare Marketing
  253. Altmetric Badge
    Chapter 252 Financial Services Advertising: Comparing Business-To-Business and Business-To-Consumer Contexts
  254. Altmetric Badge
    Chapter 253 Brand Reputation: Does it Help Customers Cope with Service Failure?
  255. Altmetric Badge
    Chapter 294 Measurement of Digital Content Marketing Effectiveness Through Social Media
  256. Altmetric Badge
    Chapter 302 Ideas in Marketing: Finding the New and Polishing the Old
  257. Altmetric Badge
    Chapter 305 Investigating the Role of Trust in Mobile Banking Acceptance
Overall attention for this book and its chapters
Altmetric Badge

Mentioned by

blogs
1 blog
twitter
20 tweeters
wikipedia
1 Wikipedia page
video
1 video uploader

Citations

dimensions_citation
6 Dimensions

Readers on

mendeley
64 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
Ideas in Marketing: Finding the New and Polishing the Old
Published by
Springer International Publishing, January 2015
DOI 10.1007/978-3-319-10951-0
ISBNs
978-3-31-910950-3, 978-3-31-910951-0
Editors

Krzysztof Kubacki

Twitter Demographics

The data shown below were collected from the profiles of 20 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 64 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 1 2%
Spain 1 2%
United States 1 2%
Unknown 61 95%

Demographic breakdown

Readers by professional status Count As %
Student > Master 14 22%
Student > Ph. D. Student 9 14%
Researcher 7 11%
Student > Bachelor 7 11%
Student > Doctoral Student 6 9%
Other 15 23%
Unknown 6 9%
Readers by discipline Count As %
Business, Management and Accounting 30 47%
Computer Science 6 9%
Economics, Econometrics and Finance 6 9%
Social Sciences 6 9%
Arts and Humanities 3 5%
Other 6 9%
Unknown 7 11%